Cherry Rakia Making Season In Bulgaria Upon Us

Time is almost ripe for the cherry rakia in Bulgaria. In the Sliven region it has a great tradition of cherry rakia which should really be known in other parts of the world. 

Living in this region I am quite lucky, I can go to a local market stall and pick up a litre of cherry rakia for around 8 Bulgarian Lev with the traditional sample before buying of course. Of course to make your own you have to have cherries either grown or bought, it is never going to be as big as the sliva (plum) and grape productions but a nice side line and and early bonus in stocks to many Bulgarians here.

Needless to say, many a tipple of cherry will be had over the coming months and with the accompaniment of fresh crops now almost in full flight in the lands basking in the warm sunshine, it is party time again in Bulgaria.

Cheeky Wine And Spirit Ads Fined

Cheeky advertising tactics are found out and penalties are given. Mid you, anyone with any sense should have worked the con out in the first instance.

Bulgarian wine and spirits producer Vinprom Peshtera and four advertising agencies have been fined by the Competition Protection Commission.

The watchdog slapped on the five firms a combined fine of BGN 450 000 over TV ads of alcoholic beverages deluding the consumers by making them hard to distinguish from other very similar products of the same producer, Vinprom Peshtera.

The fined advertising agencies are McCann Erickson Sofia, Archer Ideas, Camera, and SIA-Lovech.

The ads of the following alcoholic drinks – Flirt Tease, Black Ran, and Peshteryaka – broadcast on the two largest private national channels bTV and Nova TV – are very similar to the ads of Vodka Flirt, Black Ram whiskey, and Rakia “Peshtera”. Flirt Tease and Black Ran are actually low-alcohol cocktails, while “Peshteryaka” is a brand of wine.

According to the Competition Protection Commission, the plot, characters, and contents of the advertising videos trick the consumers into failing to distinguish between the different products.

Source: http://www.novinite.com